As a senior/cabinet level officer of your institution, the expectation from your president and your board is that while representing your particular division, you are also able to effectively contribute in all other institutional areas, as well as articulate the challenges and goals facing your institution and the larger academic market.

Below is a broad overview of important institutional metrics in Student Affairs.  As a senior/cabinet level officer, it is key to be familiar with:

• Total number of undergraduate and graduate students
• Number of students by geographic area, by gender, by ethnicity
• Total number of student organizations
• Total number of students who live on campus
• Number of students on the meal plan
• Retention numbers—top two or three reasons that students do not persist
• Top two or three employers of your graduates both undergraduate and graduate students
• Top athletic teams for your institution and their records
• The most prominent mental health/health related issues of your students
• Number of student conduct cases processed in a year and the number of students expelled

Mark Hall

Vice President - Spelman Johnson

Mark Hall earned his BA from Wake Forest University, his MEd from the University of North Carolina at Greensboro, and his MBA from the University of Central Florida. Most recently, Mark served as president of Campus Entertainment, LLC, a subsidiary company of the National Association for Campus Activities (NACA). During a career that spans over 20 years in higher education, Mark has served as assistant executive director at NACA, vice president for finance and administration at Columbia College, and director of the university centers at both Wake Forest University and the University of Central Florida. He served two terms as vice-chair of the NACA board of directors and was president of the Southern Region of the National Association of College Auxiliary Services.