Roxanna Cruz

Roxanna Cruz

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Roxanna Cruz is a consultant with Spelman Johnson. Based in Miami, she partners with institutions of all types to recruit senior leaders across a range of functional areas, including enrollment management, student affairs, and diversity, equity, and inclusion.

As a first-generation college graduate, Roxanna is passionate about the role education can play in transforming the lives of students, families, and communities. With a record of success in university administration, she understands the influence that effective leadership has in shaping an inclusive organizational culture where people thrive and achieve extraordinary results. She offers clients a consultative approach and leverages her in-depth industry knowledge and expertise to deliver talented and diverse candidate pools. Her creativity, adaptability, and responsiveness to her client’s needs produce successful outcomes in all aspects of her work.

Roxanna joined Spelman Johnson after a 20-year career in public and private universities and law schools. She is a proven administrator with deep experience in recruitment, admissions, financial aid, marketing and communications, strategic planning, and data-informed enrollment management. Most recently, she was associate vice president for enrollment at Barry University, where her many accomplishments included a 54 percent increase in freshman enrollment and a 21 percent increase in new undergraduate enrollment over a five-year period, exceeding target goals year after year. Before that, she was assistant dean of admissions at the university’s law school, where she oversaw outreach, recruitment, and admissions as well as initiatives to enroll and support a diverse student body. Roxanna has also held key administrative positions at Florida International University College of Law, University of Miami School of Law, and St. Thomas University.

Roxanna earned her BA in organizational leadership from St. Thomas University and her MBA in management from Nova Southeastern University. She is involved with the South Florida Chamber of Commerce, United Way Women, Big Brothers Big Sisters, and Women of Tomorrow, a life-changing organization that mentors 4,000 at-risk girls in public schools in South Florida, Detroit, and Philadelphia. She is active in the National Association of College Admission Counseling, NAFSA—Association of International Educators, and Hispanic Association for Colleges and Universities, and has been recognized by the Law School Admissions Council for her commitment to diversity and social justice.