THE OPPORTUNITY

Texas Tech University (Texas Tech) in Lubbock, Texas invites applications, nominations, and inquiries for its inaugural chief marketing and communications officer (CMCO) to shape and lead its marketing and communications activities in support of the University’s strategic priorities.  The CMCO will lead the development and implementation of Texas Tech’s institution-wide marketing and communications efforts, including the creation of a comprehensive and research-based strategy to define and build Texas Tech’s brand and to promote Texas Tech’s unique value proposition.

Texas Tech is in the midst of a transformational period in its history. In the past three years alone, it has:

  • achieved R1 Very High Research Activity designation in the Carnegie Classification of Institutions of Higher Education;
  • established its first international satellite location in Costa Rica;
  • received state legislature approval and funding to establish a new School of Veterinary Medicine;
  • increased total research activity expenditures to above $180 million, placing Texas Tech in the top 14 percent nationally;
  • enjoyed record enrollments each fall term;
  • been designated as a Hispanic-Serving Institution, one of 12 Carnegie Tier One Research institutions to achieve this distinction;
  • increased the number of students who identify as first-generation college students to approximately 22 percent of the undergraduate class; and
  • increased funding for institutional merit and need-based grants by $8 million.

Accordingly, the new CMCO will be an ambitious and big-picture thinker with a track record of innovation, collaboration, ethical leadership, and diplomacy.

View Texas Tech University’s 2018 Year in Review here: https://www.ttu.edu/administration/president/report/2018/

The Position

ROLE OF THE CHIEF MARKETING AND COMMUNICATIONS OFFICER FOR TEXAS TECH UNIVERSITY

Reporting to the president through his chief of staff, the chief marketing and communications officer serves as Texas Tech University’s senior-most marketing, communications, and public relations officer and is a member of the president’s cabinet. Together with the University’s other senior administrators, the CMCO shares broad responsibilities to advance the mission, reputation, and capacity of the University to fulfill its strategic priorities. The CMCO leads the development and implementation of the University’s brand vision, strategy, and public relations campaigns to enhance national and global visibility, attract the best students, motivate alumni and donors, and recruit high quality faculty and staff.

The CMCO is charged with building and managing a high-performing marketing and communications team that is equipped to meet the needs of a growing university, including brand building, website strategy, advertising, social media, print publications, and media and public relations. As the public spokesperson for the University, the incumbent will serve as an ambassador for the University, developing relationships with the media and other external partners.

In addition to leading the University’s central team of marketing and communications professionals, the CMCO also provides strategic direction and partners with other academic and administrative units to coordinate marketing and communication initiatives.

Essential duties of the CMCO include, but are not limited to, the following:

  • Provide big-picture thinking and leadership to continuously elevate the profile of Texas Tech University and its executives through events, strategic partnerships, content initiatives, publicity, broadcast, social, and digital exposure.
  • Manage and elevate Texas Tech’s brand through execution of marketing campaigns and driving market growth.
  • Ensure the president and other executives are well-informed and prepared when communicating with internal and external audiences.
  • Devise creative, integrated marketing and communications strategies messaging in support of the University’s priorities and initiatives, both internally and externally.
  • Create high-quality publications and presentations for internal and external audiences to include faculty, staff, alumni, board of regents, donors, and community partners.
  • Assess the institutional effectiveness of existing and proposed communications strategies and media platforms; establish defined goals, objectives, and metrics for all communications activities and monitor progress towards fulfillment.
  • Develop a collaboration network across campus to discover and promote relevant faculty, staff, and student achievements within the context of the mission and vision of the University.
  • Build and manage a strong marketing and communications team with diverse perspective but singular commitment and focus on a common set of goals and ideas.
  • Develop clear metrics for assessing the effectiveness of Texas Tech’s advertising, marketing, and media campaigns.
  • Stay ahead of the marketing and media trends and contribute new, innovative, breakthrough ideas that support the growth and reputation of the University.
  • Use data analysis and market research to determine market behavior, demand for services, emerging needs, and competitive activity.
  • Collaborate with and manage external marketing and communications agencies.
  • Serve as the public spokesperson for the University to promote a positive message.
  • Lead and manage crisis communications for the University.

HISTORY OF THE POSITION

The Chief Marketing and Communications Officer is a newly created position at Texas Tech University. The marketing and communications department, including the Texas Tech Public Media operation, is currently led by Chris Cook, Managing Director. Cook has been with the university since 1999 and has served as the managing director of communications and marketing since 2010.

The CMCO will report to President Lawrence Schovanec through Grace Hernandez, his chief of staff. Hernandez has served as chief of staff since 2008. She oversees the offices of Communications and Marketing, Human Resources, Title IX, and the Presidential Lecture and Performance Series.

OPPORTUNITIES AND CHALLENGES

There are several aspects of the role of CMCO in which the successful candidate will need to be prepared to lead. These include:

  1. Developing a strong and collaborative relationship with President Schovanec to understand both his personal communication style and his vision and priorities for Texas Tech University.
  2. Building a creative and high functioning team in the Communications and Marketing Office through mentoring, team building, professional development, and assessment of the staffing infrastructure.
  3. Establishing collaborative and mutually beneficial relationships with University stakeholders and offices, including but not limited to, the executive team, the Board of Regents, Enrollment Management, Institutional Advancement, Academic Affairs, Student Affairs, and Texas Tech’s student and alumni community.
  4. Managing both short- and long-term strategic planning and capacity building, including the assessment of all programs and services.
  5. Partnering with colleagues on the executive leadership team to articulate and promote the vision of Texas Tech University and launch the process of elevating TTU on the national stage.
  6. Partnering with the chief of staff to connect the current Strategic Plan to an ambitious and data-informed marketing and communications strategy.
  7. Forging meaningful relationships within the Lubbock and West Texas communities and establishing trust with a wide variety of stakeholders.

MEASURES OF SUCCESS

At an appropriate interval after joining Texas Tech University, the following outcomes will initially define success for the new chief marketing and communications officer:

  • The CMCO has come to clearly understand and consistently represent the president’s communication style and strategic priorities.
  • The CMCO has become acquainted with the marketing and communication team, assessed the skills and knowledge of the staff, developed a strong sense of teamwork, and built an infrastructure that supports an innovative and creative work environment.
  • The CMCO has established strong working relationships and partnerships with the President’s Leadership Council and the Board of Regents.
  • A vision for the Marketing and Communications Office has been articulated and embraced by stakeholders across the University, and an appropriate strategic plan for the office has been developed to guide its activities.
  • The CMCO has developed appropriate and data-informed goals and benchmarks to assess Texas Tech’s market position, brand strength, and its marketing, communications, and public relations activities.
  • As much as possible, the CMCO is involved with the student body, faculty, and staff across campus outside the confines and responsibilities of the office.
  • The Marketing and Communications Office exhibits an enhanced culture of customer service to all members of the campus community and has adopted best practices.
  • The Marketing and Communications Office is seen as a partner and resource by key stakeholders, including the academic colleges, enrollment management, university advancement, athletics, student affairs, and the various research and innovation centers.
  • The new CMCO has established a high profile at Texas Tech and will have engaged in dialogue and public relations with a broad group of constituents to build awareness and support for the ongoing work of the Marketing and Communications Office.

QUALIFICATIONS AND CHARACTERISTICS

Minimum qualifications include a bachelor’s degree (master’s degree preferred) in marketing, communications, public relations, journalism, communications, marketing, or a related field and 10 to 12 years of full-time experience in marketing and/or communications, with at least five years of experience in a senior leadership position. An effective on-camera presence is considered a plus.

Additional qualifications include progressive experience and demonstrated success in the following areas:

  • Creating and implementing university brand awareness, integrated marketing campaigns, and media strategy with a relevant portfolio of proven outcomes;
  • Exceptional writing, editing, and oral communication skills and proficiency in communicating and engaging effectively with a wide range of constituencies, including senior management, faculty, board members, staff, alumni, and students;
  • Knowledge of trends and best practices in brand management, marketing, and public relations, as well as communication technologies;
  • Management experience in staff development, budgeting, research, and customer service;
  • The ability to develop and implement strategic communications and research-based marketing plans;
  • Expertise in making presentations and communicating with the media and key stakeholders, especially in a crisis or controversial situation; and
  • A strong commitment to diversity and inclusion.

In order to succeed in this critical position, campus stakeholders indicated the new chief marketing and communications officer should be:

  • an energetic and creative professional who is a leader and driver of both innovation and collaboration;
  • one who is a strategic thinker who can develop both short- and long-term plans around the needs of the University, formulate strategic, assessment, and operational plans, and then effectively implement those plans in tandem with the executive team and other campus partners;
  • one who is confident, assertive, and diplomatic;
  • one who supervises through empowering, delegating, and supporting all staff;
  • one who is an excellent and transparent communicator with excellent public relations skills and the ability to reach all levels of the University, including students, alumni, and staff;
  • one who can quickly establish credibility with all constituents and speak with authority on behalf of Texas Tech University;
  • one who has a strong understanding of the value of leveraging social media;
  • one who demonstrates a high level of transparency and integrity and allows involvement in relevant decisions;
  • one who has a strong level of emotional intelligence, leadership, and authenticity;
  • one who has a progressive background in brand management and marketing, with demonstrated experience assessing and elevating brands;
  • one who has experience with and can develop digital marketing and communications strategies;
  • one who has experience with crisis communications;
  • one who has excellent managerial and administrative skills;
  • one who has demonstrated collaboration skills with internal departments and external colleagues, with the ability to understand the importance of interconnectedness and partnerships;
  • one who is a champion for diversity, equity, inclusivity, accessibility, and social justice;
  • one who is adept at removing barriers to creativity and collaboration;
  • one who can build an environment that supports risk-taking while maintaining the highest standards for compliance and ethical behavior;
  • one who is adept at supporting and managing change and can improve upon existing operations and practices;
  • one who has excellent goal-setting skills and can empower the marketing and communications staff in achieving those goals;
  • one who is an effective communicator with the public;
  • one who is flexible, adaptable, and has a sense of humor;
  • one who is team-oriented and can build a positive and enjoyable working environment; and
  • one who will take time to understand West Texas and Texas Tech University’s culture, strengths, and unique value propositions.

MARKETING AND COMMUNICATIONS OFFICE AT TEXAS TECH UNIVERSITY: AN OVERVIEW

Guiding Principles

Elevate the brand worldwide | We spread our messages and stories to prospective students, campus community, and general public, sharing our innovations, discoveries, and work that impact the vast world beyond the borders of our campus.

Support Texas Tech’s strategic initiatives | Our messages must convey the tenets of the strategic plan as the university positions itself for the next century of discovery and teaching.

Create inspiring content | Unique and attention-grabbing content is essential in delivering the university message. Unique creativity through writing and design better engages our audience and encourages them to share our stories.

Communicate through strategy | The ability to work alongside and collaborate with our on-campus partners is essential in delivering well thought out and consistent messaging that will better position the university while meeting our communications goals.

Organizational Structure

The CMCO will initially lead a team of approximately 20 marketing and communications staff members, as well as a team of 24 staff in the Texas Tech Public Media operation of the office. The marketing and communications team currently provide services in five functional areas:

  • Verbal/Written Communications
  • Digital Media
  • Graphic Design
  • Social Media
  • Visual Communications

In addition to the staff in the central communications and marketing office, there are several marketing and communications staff members housed within other entities across the University, including but not limited to:

  • Enrollment Management
  • Institutional Advancement
  • Academic Colleges
  • Athletics
  • Student Affairs
  • Research and Innovation Centers
click to enlarge

Leadership of the Division

Grace Hernandez – Chief of Staff & Associate Vice President of Administration

As chief of staff and associate vice president for administration, Grace Hernandez reports directly to the president and serves as the liaison between the president and other members of his senior staff. In addition, Human Resources, the Office of Communications & Marketing, the Title IX office, and the Presidential Lecture and Performance Series report to Hernandez. She has a long history working in higher education and previously served as chief of staff to the president and affirmative action director at The University of Missouri-Kansas City (UMKC). Prior to UMKC, she served as the director of diversity & EEO office at The University of Texas at San Antonio (UTSA). Hernandez earned her BA in English from UTSA and received a MA in Human Resources Development from Webster University. She is also an active member in the Lubbock community and has served on the board of the Lubbock Chamber of Commerce, the Science Spectrum, United Way, and CASA of the South Plains.

Institution & Location

TEXAS TECH UNIVERSITY: AN OVERVIEW

Institutional background/history

Texas Tech University is a creative and complex hub of scholarship, research, and teaching, as well as the flagship institution of the four-institution Texas Tech University System. Founded in 1923, Texas Tech is the seventh largest university in Texas, with an enrollment of 38,209—31,957, undergraduate; 5,835, graduate; and 417 law students. Under the umbrella of the Texas Tech University System (TTUS), Texas Tech is one of four component institutions. The others are Texas Tech University Health Sciences Center Lubbock, Texas Tech University Health Sciences Center El Paso, and Angelo State University.

Texas Tech University is among 131 universities and colleges in the Carnegie Classification of Institutions of Higher Education’s “Very High Research Activity” category. The University also is only one of 94 public institutions listed. The list is updated every three years and universities must maintain specific criteria to achieve designation. Texas Tech first made the list in 2015.

Texas Tech University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). The organization reaffirmed the University’s accreditation for 10 years in 2015.

Texas Tech University was created by legislative action in 1923 and has the distinction of being the largest comprehensive higher education institution in the western two-thirds of the state of Texas. The university is the only major institution of higher education in a region larger than 46 of the nation’s 50 states and is the only campus in Texas that is home to a major university, law school, and medical school. Originally named Texas Technological College, the college opened in 1925 with six buildings and an enrollment of 914. Graduate instruction did not begin until 1927 within the school of Liberal Arts. A “Division of Graduate Studies” was established in 1935 and eventually became known as the Graduate School in 1954. By action of the Texas State Legislature, Texas Technological College formally became Texas Tech University on September 1, 1969.

The campus, which boasts Spanish Renaissance architecture, was described by American author James A. Michener as the “most beautiful west of the Mississippi until you get to Stanford” and by Stewart Mandel of Sports Illustrated as “easily one of the ten most beautiful campuses” he had seen. Many of the newly constructed buildings qualify for LEED certification, yet maintain the consistent Spanish theme throughout campus.

In fall 2018, 38,209 students were enrolled in the University. Of those, 31,957 were undergraduate, 5,835 graduate, and 417 law students.

Over the span of Texas Tech University’s history, 40 students have received the prestigious Goldwater Scholarship and 34 students have been named Fulbright Finalists in the last 10 years, including a record four in 2017.

Texas Tech University has 1,563 full-time and 199 part-time faculty.

Twelve colleges and schools make up the academic areas at Texas Tech University and offer more than 150 undergraduate degrees, 100 graduate degrees, and 50 doctoral degrees.

There are more than 450 organizations at Texas Tech University in which students can get involved.

More than 1,300 (1,348 to be exact) participated in Study Abroad by traveling to other countries and engaging in scholarship during the 2017-18 academic year.

Texas Tech University’s Service Learning Program is supported by The Center for Transformative Undergraduate Experiences (TrUE) and the Teaching, Learning, and Professional Development Center (TLPDC) and provides information, support, and opportunities concerning service learning to students, faculty, and community members, fostering an appreciation of the academic and social values of community engagement.

Texas Tech University’s Red Raiders are members of the Big 12 Conference and compete in 17 varsity sports, including nine women’s and eight men’s programs.

Texas Tech University’s libraries include the University Library, Architecture Library, Law Library, Southwest Collection/Special Collections Library, Vietnam Archive, and Health Sciences Center Library.

Tuition for the 2018-19 academic year is $10,835 for undergraduate in-state or bordering states students and $8,768 for graduate students.

Texas Tech University’s endowment in 2018 was $757 million (as of February 2018). In the latest Center for Measuring University Performance rankings (2016), the University’s endowment ranked 134 overall and 49 among all public institutions.

About Lubbock, Texas

Texas Tech is the largest employer in Lubbock. So working at Texas Tech and living in Lubbock go hand-in-hand. Good thing, then, that Lubbock is such a great place to live. It was no surprise to those who live there when Money Magazine named Lubbock the third best place to live in the country, based on housing, activities, commute, jobs, health care, and weather.

Lubbock is much larger than many visitors expect. With a population of approximately 255,000, it is the third largest city in the Big 12 Conference, yet it still boasts a comfortable, down-home atmosphere. Known for its big sky and brilliant sunsets, Lubbock has a mild, breezy, semi-arid climate with cool nights, warm days, and low humidity. Additionally, Lubbock ranks eleventh in Texas as the least expensive city and has a cost of living index 10 percent below the national average.

There are plenty of housing options, from established communities to new concept living and apartments. And, as the hub city for the Texas south plains, Lubbock is easy to get to, and it’s just as easy to go wherever you want thereafter.

Lubbock, Texas is located in northwest Texas. Considered to be at the center of the South Plains, the area is located between the Permian Basin to the south and the Texas Panhandle to the north. Lubbock’s official elevation is 3,256 feet.

The county of Lubbock was founded in 1876. The settlement that is the present-day city of Lubbock was not formed until late 1890. Two settlements within the county, Old Lubbock and Monterey, were combined to form the settlement of Lubbock. During the following year, the settlement of Lubbock was named the county seat for Lubbock County. The city was incorporated on March 16, 1909. Shortly after incorporation, rail service was established in Lubbock. As agriculture continued to grow within the region and as the railroads continued to expand, Lubbock became the marketing center of the region and earned the name “Hub of the Plains”.

Lubbock continued to grow as the city’s opportunities increased. In 1925, Texas Technological College opened its doors, providing Lubbock with a major boost to its economy. While Lubbock felt the effects of the Great Depression, the city started to bounce back with the opening of two military training bases during World War II. After the war, Lubbock experienced a tremendous growth rate. During the ‘40s, Lubbock’s rate of growth was second nationally only to Albuquerque. The 2014 estimated population of Lubbock is 293,974. Lubbock continues to grow, relying on the vast agricultural industry of the area as well as on a variety of manufacturing facilities.

Mission Statement

As a public research university, Texas Tech advances knowledge through innovative and creative teaching, research, and scholarship. The university is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. The university is committed to enhancing the cultural and economic development of the state, nation, and world.

*Approved by the Texas Tech University Board of Regents on May 14, 2010

Strategic Plan

A Foundation for the Next Century | A Pathway to 2025

Texas Tech University’s Strategic Plan, A Foundation for the Next Century | A Pathway to 2025, focuses on three primary, comprehensive areas of focus as the university nears completion of its first century of service. This plan will provide a framework for the university moving forward and support our efforts to solidify Texas Tech’s position as a premier public research university.

Educate and empower a diverse student body

Student success will reflect the University’s commitment to fostering an environment that promotes inclusive access while attracting committed and high-achieving students.

Enable innovative research and creative activities

We will continue to expand research, scholarship, and creative activity to discover and advance knowledge, to improve quality and sustainability of life for the citizens of our state, nation, and world, and to support technology transfer and other activities that enhance economies.

Transform lives and communities through strategic outreach and engaged scholarship

We will partner with our local, regional, national, and global communities to stimulate creativity, innovation, and social and economic development…working together to solve the complex problems facing people and communities.

Leadership—the President and the Provost

Dr. Lawrence Schovanec – President

Since Dr. Lawrence Schovanec was named president in 2016, Texas Tech University has seen record levels of enrollment, student retention, degrees awarded, and research expenditures. In the past year, Texas Tech was designated as a Hispanic-Serving Institution, one of 12 Carnegie Tier One Research institutions to achieve this distinction. In addition, Texas Tech was one of four institutions in the nation to be named as a recipient of the 2018 W.K. Kellogg Foundation Community Engagement Scholarship Award. This qualifies Texas Tech as a finalist for the national C. Peter Magrath Community Engagement Scholarship Award, presented annually by the Association of Public and Land Grant Universities. The university also received the 2018 Senator Paul Simon Award for Comprehensive Internationalization. These achievements reflect the emphasis Schovanec has placed on promoting student success and diversity, while also solidifying Texas Tech’s status as a world-class research institution.

This vision for the university has guided Schovanec throughout his career at Texas Tech, which began as an assistant professor in the Department of Mathematics and Statistics, where he eventually served as chairman for nearly 10 years. He subsequently was appointed dean of the university’s largest college, the College of Arts & Sciences, then served as interim president for 10 months in 2012 and 2013, before being named provost.

As the university’s chief academic officer, Schovanec instituted an initiative to improve student success that helped Texas Tech achieve record retention rates each of the past two years. To promote transparency in the budget process, he initiated the annual college budget hearings that continue to this day. Under his leadership, the university introduced TTU Worldwide eLearning, which was created to enhance the quality and availability of online courses for both residential and nonresidential students and grow Texas Tech’s presence at regional sites across the state. Schovanec also established the Humanities Center and coordinated the initial planning for the establishment of Texas Tech University at Costa Rica (TTU-CR), an endeavor that was finalized shortly after he assumed the role of president. The TTU-CR campus was inaugurated in May and will host its first classes in fall 2018.

In all of his administrative roles, Schovanec has emphasized the importance of teaching excellence and scholarship support. In his first year as president, Texas Tech increased merit- and need-based scholarships by $8 million, which contributed to a fall 2017 freshman class that was distinguished by a record number of national merit finalists, presidential scholars, and first-generation students. As part of Schovanec’s and Texas Tech’s commitment to its core missions, 50 Presidential Teaching and Research Excellence Professorships were established.

Texas Tech continues to increase and improve its infrastructure during Schovanec’s tenure. When he was named president, Schovanec announced a five-year, $20 million investment in classroom and teaching laboratories. Since then, Texas Tech has dedicated the opening of the new Honors Residence Hall, started construction on a second $77 million Experimental Sciences Building, and begun a $43 million major renovation of the Maedgen Theatre.

An Oklahoma native, Schovanec earned a bachelor of science in mathematics from Phillips University and a master of science in mathematics from Texas A&M University. He earned his doctorate in mathematics from Indiana University. Schovanec’s wife, Patty, is an instructor and advisor in the Department of Mathematics & Statistics. They have two sons, Tyler and Cory.

Dr. Michael Galyean – Provost

Michael Galyean was appointed provost and senior vice president of academic affairs March 29, 2017.

Before his appointment, Galyean served as dean of Texas Tech University’s College of Agricultural Sciences and Natural Resources. Galyean earned a bachelor’s degree in agriculture from New Mexico State University, and a master’s in animal science and doctoral degree in animal nutrition, both from Oklahoma State University. He joined the faculty at Texas Tech in 1998 and was chair of the Animal Care and Use Committee from 2002 to 2006.

Previously he was assistant professor, associate professor, and professor in the Department of Animal and Range Sciences at New Mexico State University from 1977 to 1990; professor and superintendent of the New Mexico State University Clayton Livestock Research Center from 1990 to 1996; and professor of animal science at West Texas A&M University and the Texas Agricultural Experiment Station in Amarillo from 1996 to 1997.

Along with awards from other organizations and universities, Galyean has received multiple awards from Texas Tech, including the College of Agricultural Sciences and Natural Resources Outstanding Researcher Award (2004, 2005); the President’s Academic Achievement Award (2005); and he was appointed as a Horn Professor (2006). He also received the Society of Animal Science Morrison Award (2012) and the New Frontiers in Animal Nutrition Award (2013).

Additionally, he earned the Animal Management Award from the American Society of Animal Science (2006); the College of Agricultural Sciences and Natural Resources Service and Outreach Award from Texas Tech (2007); and he was named a Fellow in the American Society of Animal Science (2010). Galyean is a member of the American Society of Animal Science, American Registry of Professional Animal Scientists, American Dairy Science Association, and American Society for Nutritional Sciences.

Academic Programs and Faculty

Twelve colleges and schools make up the academic areas at Texas Tech University and offer more than 150 undergraduate degrees, 100 graduate degrees, and 50 doctoral degrees.

  • College of Agricultural Sciences & Natural Resources
  • College of Architecture
  • College of Arts & Sciences
  • Jerry S. Rawls College of Business Administration
  • College of Education
  • Edward E. Whitacre Jr. College of Engineering
  • Honors College
  • College of Human Sciences
  • College of Media and Communication
  • J.T. & Margaret Talkington College of Visual & Performing Arts
  • Graduate School
  • School of Law
  • University Libraries
  • Worldwide eLearning

Texas Tech University has 1,563 full-time and 199 part-time faculty.

The Student Body

Enrollment

Texas Tech has set enrollment records each of the last 10 years, including 38,209 in fall 2018. A record 2,378 African-American students enrolled in fall 2018, representing a 30.5 percent five-year increase.

LatinX students made up 29.7 percent of the fall 2018 undergraduate class, which reflects an increase of 53 percent since 2011. Texas Tech met the criteria for application as a Hispanic Serving Institution (HSI) with more than 25 percent of the undergraduate student body identifying as LatinX.

Texas Tech’s one-year retention rate of 85 percent in fall 2018 is a record, while the two-year rate of 74.5 percent and three-year rate of 69.5 percent also are records.

Texas Tech was named a Diversity Champion by INSIGHT Into Diversity in 2016, 2017, and 2018. The university continually receives recognition for its foci on promotion and enhancing a diverse and inclusive environment for all students.

Enrollment percentages, spring 2019

Male: 51.6%

Female: 48.2%

Not reported: .2%

Race/Ethnicity percentages, spring 2019

White: 54.1%

Hispanic/Latino: 26.5%

Black or African American: 7.1%

Non-Resident Alien: 6.1%

Asian: 2.9%

Two or More Races: 1.9%

Unknown: 0.9%

American Indian/Alaskan: 0.4%

Hawaiian or Pacific Islander: 0.1%

U.S. Rankings

#1 Best College for the Money (all undergraduates) in the Southwest, per College Factual, 2018.

#2 Ranking among Big 12 institutions in terms of return on investment, per Payscale.com, 2018.

#22 Best Colleges for the Money (no aid), per CollegeFactual.com, 2018.

#26 Ranking among Carnegie “Highest Activity Research” public institutions in terms of return on investment, per Payscale.com, 2018.

#48 Return on investment ranking among all Carnegie “Highest Activity Research” public institutions, per Payscale.com, 2018.

#70 Top public universities in the U.S., per Niche, 2018.

#79 Top Colleges among all public institutions, per Forbes Best Value College Rankings, 2018.

#91 Best Colleges for the Money (with aid), per CollegeFactual.com, 2018.

#100 Top public universities in the U.S., per U.S. News & World Report, 2018.

#126 Times Higher Education Top Universities in the U.S., 2018.

#138 Best Value Colleges, per Forbes Best Value College Rankings, 2018.

#187 National Universities, per U.S. News & World Report, 2018.

#242 Best Colleges for Your Money, per Money Magazine, 2019.

#291 Ranking among America’s Top Colleges, per Forbes, 2018.

Organizational Chart for the Senior Administration

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Benefits Overview

Texas Tech University offers the following competitive and comprehensive benefits to eligible employees and their dependents as part of a long-standing commitment to the health and wellbeing of its faculty and staff:

  • Term life & dependent term life insurance
  • Accidental death & dismemberment insurance
  • Short-term & long-term disability insurance
  • Retirement plans
  • Health & wellness plans
  • Dental plans
  • Vision plans
  • Mother-friendly workplace
  • Employee discounts
  • Leave options

Application & Nomination

Review of applications will begin August 27, 2019, and continue until the position is filled. To apply for this position please click on the Apply button, complete the brief application process, and upload your resume and position-specific cover letter. Nominations for this position may be emailed to Michel Frendian, mrf@spelmanjohnson.com. Applicants needing reasonable accommodation to participate in the application process should contact Spelman Johnson at 413-529-2895.

Visit the Texas Tech University website at: www.ttu.edu

As an EEO/AA employer, the Texas Tech University System and its components will not discriminate in our employment practices based on an applicant’s race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information or status as a protected veteran.