Since 1890, the University of North Texas (UNT) has been a catalyst for transformation for its students and the North Texas region. UNT is dedicated to providing an excellent educational experience to over 38,000 diverse students while fueling the intellectual, economic, and cultural progress of one of the most dynamic, fastest-growing regions in the United States. A student-focused public research university with an emphasis on sustainability, UNT offers 103 bachelor’s, 86 master’s, and 38 doctoral degree programs, many nationally and internationally recognized. Located in Denton, 36 miles north of Dallas-Fort Worth, UNT is one of the region’s largest and most comprehensive universities, and is growing as an emerging, nationally prominent research institution with 4,900 dedicated faculty and staff members focused on helping students succeed, as well as 400 student organizations, 40 fraternities and sororities, and 137 academic and honor societies.

The Position

Reporting to the associate vice president for enrollment, the director will be expected to lead and direct the university recruitment staff and directly supervise the freshmen, transfer, and graduate student recruiters within the Admissions office. The ideal candidate will have broad recruitment experience, appreciate and seek to expand diversity among staff and the student body, and be able to optimize technology to support a strategic, outcomes-focused territory management model. In addition, the following will be expected of the successful candidate:

  • develop and execute a comprehensive recruitment plan, addressing both undergraduate and graduate populations, to meet the goals of the university;
  • provide continuous evaluation and implement improvements as necessary to keep the recruitment plan effective and successful;
  • analyze and report on statistical and comparative data concerning recruitment efforts to enable strategic recruitment and the effective advancement toward university enrollment and retention goals;
  • collaborate with the University Relations, Communications, and Marketing (URCM) team to improve and enhance marketing and communication materials and to develop new marketing campaigns;
  • provide oversight and creative influence for CRM improvements and advancements;
  • work closely with university partners, external constituents, and the admissions leadership team to align processes and efficiently and effectively reach the division’s and university’s enrollment goals;
  • advise on and monitor the budget relating to recruitment efforts; and
  • continue to stay informed of changing marketplace trends and best practices in recruitment efforts.

Likely Opportunities, Priorities, and Challenges of the Position

This newly-created position provides an opportunity for an individual to gather and review data of previous recruitment plans and to leverage the Sales Force CRM to drive current and new recruitment activities. Sales Force has been in use for approximately two years, so a data-savvy director will have the opportunity to track UNT’s previous return on investment with recruitment events and plans, and to implement new strategies that will enhance and build upon those plans with new strategies to maximize UNT’s potential in a highly competitive marketplace. UNT has made a major investment to increase its market share in the city of Frisco, the fastest expanding city in the United States. The director will have the opportunity to develop and implement creative recruiting strategies that will result in increased enrollments in the transfer and adult student populations on this new campus while also ensuring that enrollment goals are met for the Denton campus. This is a highly competitive metro area, so the director will be expected to propose new strategies and engage faculty and other members of the UNT community in recruitment efforts while providing direction and operationalizing the vision for UNT’s recruitment efforts. Transparency with data and the willingness to listen to ideas of the recruitment team and greater UNT community will serve the new director well in meeting enrollment goals while continuing to strive to provide timely responses and excellent customer service to all students.

Qualifications and Personal Characteristics

A bachelor’s degree (master’s preferred) as well as substantial documented professional experience in admissions recruitment and staff management are required. The successful candidate will possess strong and effective written and oral communication skills and the ability to communicate and provide complex information to an audience unfamiliar with admissions policies and procedures; the ability to think strategically and analytically in order to formulate, implement, and evaluate innovative approaches, creative solutions, and new systems and procedures to meet organizational objectives; the ability to work both independently and collaboratively in a rapidly changing team-based environment; the ability to manage/coordinate personnel; demonstrated initiative; proven leadership ability, goal setting and project management skills; knowledge of recruitment marketing and the ability to interpret marketing data; and the ability to promote excellent interpersonal relationships and collaboratively work with diverse groups of students, staff, faculty, administrators, and community leaders to achieve enrollment goals. Excellent organization, decision-making, problem solving, counseling, and time management skills will be expected.

In addition to the above stated qualifications, stakeholders at UNT indicated that the following personal characteristics would be sought in the next director of admissions recruitment:

  • strong leadership skills; a self-starter who is able to manage and lead a wide range of generations of staff members;
  • flexibility, and the ability to adapt processes mid-stream when necessary;
  • collaborative partner who will work with other departments across campus;
  • a “people person,” one who is a hands-on team member and who can motivate and empower the team;
  • strong analytical skills; the ability to retrieve, analyze and report data while also creating and implementing data-driven decisions; must be creative with technology;
  • experience with the successful implementation and use of an enrollment CRM will be helpful;
  • comfort and experience with data-informed decision making;
  • knowledge of current trends in the enrollment landscape and the creative problem-solving skills to address the identified trends which can impact enrollment at UNT;
  • a competent self-starter who can assess strengths and weaknesses of staff and who will work to optimize the team;
  • a risk taker who, rather than gravitating to what they already know, is willing to challenge previous recruitment strategies and suggest new data-informed ideas;
  • one with emotional intelligence who will continue the cultural shift at UNT by including all stakeholders in the recruitment and retention of students;
  • an innovator who understands the UNT’s competitors and who will motivate the recruiting team by providing direction, polish, and professionalism;
  • one who is “curious,” and willing to learn by reaching out to colleagues in other areas of the university;
  • one who can read the audience and who will listen to the team and share ideas and data with them;
  • one who exudes endless energy and positivity;
  • one who is willing to push the boundaries of traditional collegiate marketing and communications and will work closely with the University Relations, Communications and Marketing team; and
  • one who has a sense of humor.

Institution & Location

Institutional Background

Located in one of the nation’s largest, fastest-growing metropolitan areas, University of North Texas (UNT) is home to 38,000 students and more than 220 degree programs. Founded in 1890, the university is now one of the nation’s largest public research universities and generates an annual economic impact of $1.65 billion in Dallas-Fort Worth area. UNT also is one of the state’s top five universities for the number of degrees awarded annually, with more than 8,900 degrees awarded in 2016-2017. As a university with a global reach, UNT serves 2,500 international students representing 145 countries. UNT’s global alumni network has 407,000 members.

UNT’s distinguished faculty includes internationally recognized researchers, scholars, and artists:

  • one member of the National Academy of Sciences
  • one member of the National Academy of Engineering
  • two members of the National Academy of Inventors
  • thirteen National Science Foundation CAREER Award recipients
  • 2016 Texas State Artist
  • Grammy, Emmy and Pulitzer Prize winners and nominees

A Division I school, UNT raised its athletic profile when the Mean Green became the Heart of Dallas Bowl football champions during the team’s inaugural season in Conference USA in 2013-2014. UNT Athletics has 16 NCAA Division I teams competing in Conference USA, including football, basketball, cross country, golf, soccer, softball, swimming and diving, tennis, track and field, and volleyball. The Mean Green have earned 123 conference championships and four national championships.

Lesa Roe, Chancellor

In October 2017, Lesa B. Roe was named Chancellor of the University of North Texas System following a national search. Chancellor Roe is the chief executive officer and the first woman to lead the UNT System. She is responsible for all aspects of the System’s operations including general oversight of over 10,000 employees and the three UNT System campuses – UNT in Denton, UNT Health Science Center in Fort Worth, and UNT Dallas.

Prior to her arrival in North Texas, Chancellor Roe spent 33 years with the National Aeronautics and Space Administration (NASA) – a federal agency that received $19.6 billion in government funding in 2017 and oversees $31 billion in assets. As acting Deputy Administrator, she was responsible for general oversight of 17,000 NASA employees and ten field centers across the nation. She also directed program and project teams on product and mission delivery, acquisition strategy, partnership and international strategy, and risk management.

During her tenure at NASA, Chancellor Roe served as the first woman Director of NASA Langley Research Center, Manager of the International Space Station (ISS) Research Program at the Johnson Space Center, and worked on 36 Space Shuttle and ISS missions in various leadership roles. Her leadership at NASA led to numerous science, space, and aeronautics breakthrough innovations and missions which advanced our nation’s leadership and international knowledge of aeronautics and space.

Chancellor Roe has served on numerous boards and advisory committees including the Virginia Governor’s Aerospace Advisory Council, American Astronautical Society, Virginia FIRST Robotics, and the Virginia Research and Technology Advisory Commission. Currently, she serves on the Board of Directors for the Dallas Regional Chamber of Commerce and Downtown Dallas, Inc.

Chancellor Roe holds a BS degree in electrical engineering from the University of Florida and a MS degree in electrical engineering from the University of Central Florida. She is married to Ralph Roe, NASA’s chief engineer, and has two sons and a daughter.

Neal Smatresk, President

President Neal J. Smatresk joined UNT in 2014 with a vision for leading the University of North Texas to national prominence as the largest, most comprehensive university dedicated to meeting the needs of the dynamic North Texas region.

Since his arrival, UNT has been named a Tier One research university by the Carnegie Classification, grown in enrollment to serve more than 38,000 students including 55 National Merit Scholars — up from a class of four — and seen 69 of its 221 academic programs ranked among the nation’s Top 100.

Dr. Smatresk holds a BS in biology from Gettysburg College, an MA in biology from the State University of New York at Buffalo, his PhD in zoology from the University of Texas at Austin, Port Aransas Marine Laboratory and was a Postdoctoral Trainee, University of Pennsylvania School of Medicine.

Shannon Goodman, Vice President for Enrollment

Vice President Goodman joined UNT in 2015. He had previously been with the University of Nevada, Las Vegas (UNLV) as an Associate Vice President for Enrollment and Student Services as well as Executive Director for Student Systems. Prior to joining UNLV, Mr. Goodman served as a consultant for ten years, assisting higher education customers in managing, developing, and preparing teams to undertake major projects including ERP system implementations. He has also served in several progressive roles in financial aid.

Mr. Goodman holds a BS in advertising from Arizona State University and a master’s degree in educational leadership from Northern Arizona University.

Benefits Overview

Benefits at UNT include, but are not limited to, the following:

  • medical, vision, and dental insurance;
  • prescription drug plan;
  • optional term life insurance;
  • short and long-term disability;
  • accidental death and dismemberment plan;
  • dependent term life;
  • flexible spending account; and
  • educational scholarship.

For a detailed look at UNT benefits, visit the website at

Application & Nomination

Review of applications will begin January 4, 2019 and continue until the position is filled. To apply for this position please click on the Apply button, complete the brief application process, and upload your resume and position-specific cover letter. Nominations for this position may be emailed to Kendra E. Dane at Applicants needing reasonable accommodation to participate in the application process should contact Spelman Johnson at 413-529-2895.

Visit the University of North Texas website at:

It is the policy of the UNT System not to discriminate on the basis of race, color, religion, sex, age, national origin, disability, disabled veteran status, or Veterans of the Vietnam Era status, in its educational programs, activities, admission, or employment policies. In addition to complying with federal and state equal opportunity laws and regulations, the UNT System through its Diversity Policy declares harassment that is based on individual differences (including sexual orientation) to be inconsistent with its mission and educational goals. The nondiscrimination and diversity policies are supported by the UNT System’s statement on diversity and specifically incorporate protections for qualified persons with disabilities; a prohibition against sexual harassment, and a prohibition against age limitations.