The Opportunity

Founded in 1957 as “The State College for Alameda County,” Cal State East Bay today provides access to higher education for a diverse student body and advances regional engagement through its academic programs and leadership. Cal State East Bay supports nearly 130 fields of study, with 48 bachelor’s degrees, 55 minors, 34 master’s degrees, 27 credentials and certificates, one doctoral degree, and more than 40 high-quality continuing education degree and certificate programs for working professionals. Enrolling over 13,800 undergraduate, graduate, and post-baccalaureate students in spring 2022 and designated as a Hispanic-Serving Institution (HSI), Cal State East Bay is represented by 34.4 percent Latinx students, 71.6 percent historically underrepresented groups, 59.6 percent first-generation college attendees, and 7.7 percent international students. Additionally, Cal State East Bay maintains a 13:1 student/faculty ratio, recognizes 120 clubs and organizations, and sponsors 15 men’s and women’s athletic teams at the NCAA Division II level. 

Associated Students, Incorporated (ASI) is a 501 (c)3 non-profit auxiliary and is the student government at Cal State East Bay. ASI prioritizes students’ needs and advocates for them through lobbying efforts, providing significant services that improve the holistic educational experience that enables student success. ASI strives to foster an intentional and compassionate environment where everyone can be the most authentic version of themselves. ASI is committed to placing diversity, equity, inclusion, and belonging at the forefront of its culture to help individuals succeed.

The Position

Role of the Executive Director for ASI

Leading the ASI organization on behalf of and reporting to the Board of Directors, the Executive Director serves as the primary advisor to the ASI Board of Directors and related Board committees, providing oversight and authority of all ASI activities. The Executive Director collaborates with university partners, consultants, and the ASI Associate Director to promote sound risk management principles and identify, evaluate, control, and implement corrective action against risks that may result in injury, property loss, damage, or legal liability; meets regularly with the ASI Executive Committee and other Board members; and coordinates special projects with university and ASI partners as needed. Overseeing an annual budget of $1.8 million, the Executive Director serves as the sole approver of all expenses, including purchase orders, check requests, and procurement card purchases; supports the Budget Analyst during audit season by providing necessary and requested documents and reports to auditors; and reviews annual audit and tax information for accuracy and clarity. The Executive Director manages, trains, provides professional development, and administers benefits and payroll for a professional staff of five and 17 student employees. 

History of the Position

Joyce Montgomery came to the Associated Students, Inc. of Cal State East Bay as General Manager in 1987 and was promoted to Executive Director in 1995, where she remained until her retirement in 2004. Matt Friedman was hired as the next Executive Director, serving from 2005 to 2007, followed by William “Bob” Williams, who came to ASI in 2007 before retiring in 2010, and Randy Saffold, who held the position from 2011 to 2014. Erik Pinlac has served as ASI Executive Director since 2014, but he has recently relocated to Southern California with his family; however, he will continue in the role until a successor is named. ASI is now partnering with Spelman Johnson to conduct this crucial search for the next Executive Director.

Opportunities and Challenges of the Role

The next Executive Director of ASI must possess a broad and deep understanding of national best practices and trends in student government, student activities programming and engagement, and leadership development that fosters student success. The Executive Director should be an experienced or aspiring leader capable of managing complex situations, developing staff at all levels, remaining unconditionally student-centered at all times, possessing a deep understanding of today’s students and their developmental needs, and contributing at both a strategic and operational level at a young and dynamic institution of higher education. 

It is crucial to identify a competent, visionary, energetic, and innovative individual who can promote and develop the staff/team, set departmental priorities, and work with the ASI staff and the Board to progressively, expeditiously, and comprehensively move the program forward. The following were identified as priorities, opportunities, and challenges that will face the new Executive Director of the Associated Students, Inc., of Cal State East Bay.

  • The best and quickest pathway to success at Cal State East Bay is through fostering and promoting relationships at all times, and the Executive Director must prioritize these collaborative interactions from the onset. Success at Cal State East Bay, particularly within ASI, is solidly built on relationships between students, faculty, staff, and administration, and there is a highly collegial environment across the institution. Once on campus, the Executive Director, in partnership with the ASI Board and the Associate Vice President for Campus Life, should identify various stakeholders and constituencies with whom to begin meeting, conversing, partnering, and communicating to build those relationships through which new engagement opportunities can be established and new programmatic endeavors can be initiated. It will be essential that the new Executive Director commit to a comprehensive culture of collaboration and partnering within ASI, the staff, and across campus to ensure maximum positive impact.
  • The staff of ASI is a great mix of more seasoned professionals and those who have been in the field for a shorter amount of time, so the new Executive Director should understand the inherent needs that accompany managing staff at different points in their careers and provide the appropriate support, professional development, and growth opportunities that each requires.
  • This is an exciting opportunity for a dynamic, energized professional to build a fresh and robust student-centered program, putting their professional mark on ASI and making a significant positive contribution to Cal State East Bay students. COVID-19 has impacted higher education in countless ways, with ASI feeling a considerable brunt of its impact. ASI and its activities are slowly moving closer to “normal” operations, with more and more in-person events returning and more students wanting to be involved. The new Executive Director will need to spend time at the beginning of their tenure assessing the current advisement and programmatic models and their delivery systems, determine the programs that are working and those that require attention, establish new and innovative program options, and plan for strategic growth and development for the post-pandemic future. This is an excellent opportunity to conduct a comprehensive “listening tour,” through which the Executive Director can discover an accurate snapshot of the state of ASI and the current campus culture. There is also support for taking a fresh look at established programs and developing new and creative ideas based on recent research and cutting-edge technology to enhance and improve the student experience across the board. With many new faces in the upper administration at Cal State East Bay, it is a perfect opportunity for a fresh and futuristic outlook. 
  • The Executive Director must understand that the makeup of the ASI Board changes each year, as do their operational priorities, and that this individual is the ongoing constant within the changing environment. With this constant turnover and the environment caused by the COVID-19 pandemic, there has been some limiting of interest for students competitively seeking leadership positions within ASI. The Executive Director will be expected to bring enthusiasm, leadership development opportunities, and positivity to the role to motivate students from all corners of campus to be engaged and become more proactively involved in the student government process. In the same vein, the Executive Director must also recognize that each year brings a new set of priorities toward which the Board will strive to accomplish, so they should expect to assist ASI in establishing, integrating, and implementing these goals, ensuring that administrative “red tape” is removed as much as possible. 
  • The Executive Director is considered a “hands-on, sleeves-rolled-up” position, meaning that the expectation is that the individual in this role will be accessible, approachable, and willing to work directly with the staff, the Board, and other administrators/partners to ensure the best possible student experience. Working side-by-side with the team promotes unity, camaraderie, and a sense of community within ASI. Also, it shows the students that the Executive Director, a senior-level administrator, is willing to work on their behalf no matter the situation or circumstance. The Executive Director will be expected to be very visible and, in essence, serve as the administrative “face” of ASI. The Executive Director should prioritize getting out of the office and being seen, attending student events, participating in Cal State East Bay activities, collaborating across academic and student life, and spending quality time within the campus community. To accomplish this, the Executive Director should have excellent communication skills and articulate the position in innovative ways such that the “story” of ASI is relayed across the institution, to the administration, and beyond.
  • Diversity, equity, inclusion, social justice, and anti-racism are foundational parts of the Cal State East Bay and ASI value systems. The new Executive Director should be a proactive leader in supporting, understanding, embracing, and nurturing these concepts in all aspects of the job. There are many underrepresented communities within the campus population (roughly 71 percent), and the Executive Director should be a model for maintaining a strong sense of equity and an unbiased, supportive environment at all times for ASI.
  • Innovation will be a focal point to continually improve the student experience through ASI, and there will be a great deal of support for working together to implement new ideas, cutting-edge technology, and national best practices in advising, student engagement, programming, and student government principles. While funding is not unlimited and not all new proposals can be undertaken, the Executive Director will find that well-researched ideas accompanied by comprehensive data analysis will be considered and given thorough vetting. The Executive Director should seek out successful programs and services at other institutions, determine available professional benchmarking opportunities, and be involved in ASGA, NASPA, ACPA, or other national or regional associations to remain current on trending issues. 
  • Stakeholders unanimously agreed that the area surrounding the campus in Hayward, California, is ideal for all walks of life. On campus, stakeholders reiterated that they liked working with ASI, are very supportive of each other, enjoy the vibrant environment of Cal State East Bay, feel an excellent sense of collegiality, and believe that there are many opportunities for the next Executive Director to make a tremendous difference in many ways. The view of the Bay Area from campus, perched on a hilltop, is stunning. With the metropolitan cities of San Francisco and Oakland less than an hour away, there is relatively easy access to larger urban areas. The opportunities they offer, including a robust assortment of restaurants and food options, a significant number of cultural and arts-related events, opportunities for recreation, professional sports, and abundant outdoor activities, appeal to a wide array of interests. One stakeholder mentioned that Cal State East Bay makes it “easy to find your community,” and there is an “opportunity to make change on campus,” which speaks to the welcoming and positive environment that the new Executive Director can expect.  
  • Unlike many other California State University institutions, the Student Union and Campus Recreation are not under the purview of ASI. However, the Executive Director should prioritize formulating partnerships and working collaborations with these entities to promote synergism and programmatic activities that benefit all students at Cal State East Bay. 

Measures of Success

At an appropriate interval after joining ASI, the items listed below will initially define success for the new Executive Director.

  • Trust is established with the Board, and students on campus recognize and interact at all levels with the Executive Director, who is seen as approachable and engaged, recognized as the professional “face” of ASI, and celebrated as a student-focused administrator who consistently advocates for the Board and for the success of students of Cal State East Bay.
  • Based on climate surveys and performance evaluations, professional staff job satisfaction and morale are high, an empathetic and caring culture has been developed, mentor relationships are being established, professional development is abundant, and there is stability within the professional staff of ASI.
  • The Executive Director has solidified existing campus partnerships, established significant new relationships across the Cal State East Bay community, and is viewed as a vital partner and colleague by peers.
  • There is a distinct focus in ASI at all levels on diversity, equity, inclusion, and social justice.
  • A clear and forward-thinking strategic vision is emerging for ASI, based on an integrative “listening tour” across the department and among students, administrators, and other prominent stakeholders, as well as active research on current trends and national best practices in the student government/engagement/involvement profession.
  • A comprehensive assessment of the ASI systems, technology, policies, and procedures is in process, with the goal of implementing updates and improvements where appropriate.
  • The Executive Director has conducted a thorough assessment of ASI’s organizational structure and, in conjunction with the Board, has set forth recommendations for implementing any necessary updates or changes over time.
  • Communication from the Executive Director is frequent, timely, and transparent regarding all ASI-related issues.
  • Budgets are balanced, audits are clean, and student leaders are prioritizing and completing their initiatives and policy agenda items effectively and successfully.


Qualifications and Characteristics

A Master’s degree in business administration, higher education, public administration, counseling, or other similar fields is required, as well as five years of experience in administrative and staff management in a university or related setting. The successful candidate will have experience working closely with non-profit Boards of Directors and committees in a university setting and experience working with and supervising diverse students and student organizations. Experience with CSU and CSU auxiliaries is highly preferred. The successful candidate will provide leadership and vision to the ASI organization, employees, Board members, and students; possess knowledge of 501 (c)3 management, including risk management and philosophies congruent with campus practices and standards; interpret and apply legal documents and other legal requirements and governance; and maintain knowledge of generally accepted accounting practices (GAAP) and applicable laws and regulations governing the workplace. An understanding of human and leadership development; a solution-oriented ability to identify and resolve problems and mediate conflict; and the ability to utilize the Microsoft Suite, Google Suite, or other word/data processing software are expected. 

In addition to the minimum academic and experiential requirements indicated above, other desired characteristics, skills, actions, and abilities noted from discussions with campus stakeholders include:

  • A progressive background in higher education or student affairs, with demonstrated experience integrating student development principles within a student engagement environment.
  • Placing the best interests of the students (i.e., a student-centered philosophy) at the center of the decision-making process and a willingness to stand up for ASI and the students at all times, particularly in the face of administrative pressures.
  • Specific experience advising a student government organization, preferably within the CSU system, and a generalist knowledge base in student involvement and engagement.
  • Strong leadership, managerial, administrative, and organizational development abilities that inspire, develop, and unite staff, providing professional and personal development opportunities and promoting teamwork throughout the ASI Office.
  • A strategic thinker who can develop both short- and long-term plans around the needs of ASI and the larger student engagement arena, formulate strategic assessment and operational plans, and then effectively implement those plans in a shared vision with the departmental staff and the ASI Board.
  • An “auxiliary” mindset, understanding that ASI is separate from Cal State East Bay (though integrally connected in mission) and relying on the Auxiliary Organizations Association (AOA) of California for support and benchmarking.
  • A mentoring philosophy that entails emotional intelligence, relatability, self-awareness, accountability, and empathy toward students and staff.
  • Energy and enthusiasm for the role, passion for the work, a positive attitude, even in adversity, a personable and approachable demeanor, charisma, and the ability to have fun on the job.
  • Demonstrated collaboration skills with internal constituents and external colleagues, with the ability to understand the importance of interconnectedness and partnerships.
  • An excellent and transparent communicator who possesses comprehensive public relations expertise, interpersonal skills, and the ability to effectively reach all levels of the university, including students, faculty, and senior leaders.
  • Relatable, approachable, and connected to the students, with the ability to develop trust and obtain buy-in from the ASI Board on priorities and needs.
  • A vision for emerging from the COVID-19 pandemic, with strategies to engage students and staff after long months of being isolated.
  • Demonstrated skills as an advocate and champion for diversity, equity, inclusivity, accessibility, and social justice, and a willingness to stand up for these values.
  • A creative innovator with a futuristic orientation and a willingness to try new opportunities, remain informed on recent trends and best practices, and lead effective change processes as needed.
  • Knowledge of current human resources and employment principles, regulations, and operating procedures, including, but not limited to, benefits, contracts, and payroll.
  • Adaptability, flexibility, and the skill to make quick decisions as needed.
  • Demonstrated ability to work directly with and empower staff to conduct their daily responsibilities.
  • A highly visible individual willing to be present throughout the campus, attend events, support staff initiatives, and serve as a positive “face” for ASI.
  • Experience in diplomacy, political savviness, and the ability to develop consensus.
  • The ability to listen carefully, ask knowledgeable questions, learn the culture of ASI and the institution, accept input from staff and students, and then make confident and well-informed decisions that are best for the entire community.
  • Problem-solving skills, with the ability to determine needs, address issues, and manage change effectively.
  • Solid budget and finance skills, innovation in discovering new revenue sources, an understanding of a non-profit environment, and the ability to advocate for needed resources effectively.
  • The ability to make difficult decisions when necessary, conduct difficult conversations when pertinent, listen to all sides of an issue, and balance the needs of the people with the organization’s needs.
  • Time management skills that prioritize attention to ASI but also promote a work/life balance.

Institution & Location

Overview of ASI

ASI strives for student engagement and success. From non-violent demonstrations at the federal and state systems to Pioneer Activities Council and special events, ASI aims to provide students with the best opportunities and is committed to providing aid and support for students from all backgrounds and cultures in academics and their future careers.   


ASI prioritizes students’ needs and advocates for them through lobbying. ASI provides significant services that improve the holistic educational experience that enables student success.



Empowering students and ensuring their needs are met while improving their educational experience and campus opportunities.


Statement on Diversity, Equity, Inclusion, and Belonging

ASI strives to foster an intentional and compassionate environment where everyone can be the most authentic version of themselves. ASI is committed to placing diversity, equity, inclusion, and belonging at the forefront of our culture to help individuals succeed.

Leadership of ASI

Martin Castillo, Associate Vice President for Campus Life, Cal State East Bay Liaison to ASI

Dr. Martin Castillo has worked in higher education for the past 25 years. He currently serves as the Associate Vice President for Campus Life in the Division of Student Affairs at Cal State East Bay. Castillo completed his Bachelor’s (English and Journalism double major) and Master’s (Higher Education Administration) degrees at Texas Tech University and completed his doctoral program in Educational Leadership for Social Justice at Cal State East Bay in 2018.

Similar to many college students, Martin worked his way through college. He was a student leader in Housing, Student Outreach, and Orientation. As a former first-generation college graduate, Dr. Castillo is a passionate advocate for ensuring access and inclusion opportunities within historically underserved student communities.

The Executive Director reports directly to the ASI Board but has a “dotted-line” report to the Associate Vice President, who provides support and advice from the university’s perspective to promote success in all facets of the job.


Organizational Charts

View the Student Affairs Organizational Chart

View The ASI-CSU Organizational Chart

Facilities, Programs, and Services

The ASI Office is located on the top floor of the Original University Union. The ASI Office provides a variety of services to students, staff, faculty, and the community, including fax/copy services, discounted movie tickets and concessions, seasonal event tickets to theme parks and sporting events, alternative learning solutions (courses, textbooks, journals, and other academic resources), discount software deals for students and faculty, and local business discounts.

ASI Government makes funds and resources available for events that broaden educational, social, political, and cultural awareness on campus while also enhancing students’ experiences at Cal State East Bay. ASI Government also advocates for the welfare of students by working to strengthen the spirit of the student population through responding to student needs and offering opportunities that develop leadership skills through out-of-classroom activities. The Student Government actively works to ensure students participate in consideration of all university programs and budget-related issues. Student representation on the Academic Senate and all university boards and committees provide the input needed to assist in outlining decisions that are in the best interest of the student population.

ASI Presents strives to strengthen and embody the overall mission of the Associated Students, Incorporated, of Cal State East Bay by developing events that connect and engage the educational and social lives of the Cal State East Bay community. ASI Presents is committed to providing a variety of fun and transformative activities/events that foster an inclusive environment. Through personal growth, student involvement, and collaboration with campus and community partners, ASI Presents’ overall mission is to support the vibrancy of the student experience at Cal State East Bay. A team of student leaders manages and coordinates events, and they encourage volunteers to participate in the planning and execution of these events. ASI Presents provides opportunities for students to network and practice relevant job skills for allied industries and further their leadership skills.

ASI Communications presents approved typefaces, colors, and logos for organizations and clubs funded or promoted by ASI.


Institutional Overview – California State University East Bay

Institutional background/history

The California State Assembly founded Cal State East Bay in 1957 as the State College for Almeda County. The university has come a long way since its founding—it has had five presidents, gone by five different names, and produced thousands of graduates who have entered the region’s workforce (more than 140,000 alumni contribute to the economic, social, and cultural quality of life in the East Bay and beyond). For more than 60 years, Cal State East Bay has served the Bay Area as part of the California State University system, providing access to higher education for a diverse student body and advancing regional engagement through its academic programs and leadership.

Cal State East Bay has campuses in Hayward and Concord and a professional center in downtown Oakland. All locations are accessible by major freeways and public transportation systems, including the Bay Area Rapid Transit (BART) system. Cal State East Bay is proud to be an accessible and affordable public university.

More than 70 percent of Cal State East Bay students receive financial aid, and its staff is here to help students invest in their future. Students are encouraged to apply for financial assistance early for priority consideration. Cal State East Bay offers loans, grants, and federal work-study programs, and any student can apply for Pioneer Scholarships to be considered for numerous funding opportunities to help pay for their education.

Cal State East Bay ranks No. 1 in U.S. News & World Report’s 2021 Greatest Racial and Ethnic Diversity in the West and No. 28 in its 2021 Top Performers on Social Mobility; is named in The Princeton Review’s 2020 Best Business Schools in the West and overall 2020 Best Business Schools; and ranks No. 50 nationwide on the 2020 CNBC Make It’s “Top Colleges that Pay Off the Most.” The Wall Street Journal ranks Cal State East Bay fifth in the nation for its welcoming and diverse environment.

The Center for Community Engagement works to ensure all students have the chance to develop real-world skills by supporting programs that connect students with the community. Through courses and volunteer work, students support community issues such as economic development, education, food insecurity, health, housing security, and sustainability.



Cal State East Bay welcomes and supports a diverse student body with academically rich, culturally relevant learning experiences which prepare students to apply their education to meaningful lifework and to be socially responsible contributors to society. Through its educational programs and activities, the university strives to meet the educational needs and contribute to the vitality of the East Bay, the state, the nation, and global communities.


Strategic Planning

In April 2022, Cal State East Bay will finalize its “Future Directions” initiative, a university-wide collaborative project to reaffirm its vision, mission, and values and identify specific goals and outcomes.

For additional information on strategic planning:



President Cathy Sandeen

Cathy Sandeen, PhD, MBA, is an educational leader committed to continuing Cal State East Bay’s momentum in students’ social mobility, social justice, and sustainability. As a two-time alumna of the California State University, she feels fortunate to work in a system that emphasizes access and opportunity.

Prior to returning to her hometown in the East Bay, Sandeen was Chancellor of the University of Alaska Anchorage from September 2018-December 2020 and Chancellor of the University of Wisconsin Colleges and UW-Extension for four years. Previously, as Vice President for Education Attainment and Innovation at the American Council on Education (ACE), she led ACE’s nationwide effort to increase post-secondary educational attainment. She also held leadership positions in the University of California System, including at UCLA, Santa Cruz, and San Francisco.

Sandeen earned a PhD in communication from the University of Utah and an MBA degree from the UCLA Anderson School of Management. She was named an American Council on Education Fellow in 2010-11.

A prolific writer and speaker, Sandeen has published and presented widely on the issues surrounding educational innovation and nontraditional students.

To view Dr. Sandeen’s Administrative Team, please visit

Academic Programs

Cal State East Bay is comprised of four colleges:

  • College of Business and Economics
  • College of Education and Allied Studies
  • College of Letters, Arts, and Social Sciences
  • College of Science

The student-faculty ratio at Cal State East Bay is 13:1, and the school has 7.5 percent of its classes with fewer than 20 students. The most popular majors at California State University, East Bay, include Business Administration and Management, General; Health Professions and Related Programs; Sociology, General; Psychology, General; Family and Consumer Economics and Related Studies; Public Administration; Parks, Recreation, and Leisure Studies; Communication, General; Biology/Biological Sciences, General; and Computer and Information Sciences, General. The average freshman retention rate, an indicator of student satisfaction, is 76 percent.


Faculty and Staff

As of Fall 2020:

Faculty:   891

  Tenured, tenure-track: 354

  Lecturers, academic-related positions:   516

  Coaches:      21

Staff & Administration:  903

  Full-time: 824

  Part-time:      79

Total:             1,794


The Student Body

For a detailed breakdown of Cal State East Bay Student Facts for spring 2022, click here:


About Hayward, California

Hayward is the epicenter of the dynamic Bay Area: 25 miles southeast of San Francisco, 14 miles south of Oakland, 26 miles north of San Jose, and ten miles west of the valley communities surrounding Pleasanton. People throughout the Bay Area and beyond quickly discover what makes Hayward an exceptional place to live, work, and play. From the shoreline to the hills, Hayward is a vibrant community at its center. Ranked the No. 3 in “Cities with the Most Ethno-Racial and Linguistic Diversity” by Wallet Hub, Hayward has, since 2009, installed over 200 art structures throughout the city, including murals and tile mosaics; is home to California’s first Japanese Garden; contains over 20 miles of hiking and walking trails and more than 3,000 acres of open space and parks; maintains the nation’s first Firehouse Clinic; and is home to America’s longest-running battle of the bands at 56 YEARS and counting!

Benefits Overview

Benefits Overview

Benefits provided by ASI to the Executive Director include traditional offerings such as competitive health, dental, vision, and life insurance benefits (via CalPERS); CalPERS pension; 14 paid holidays per year, including Juneteenth; vacation accrued at eight hours per pay period (16 hours per month); sick time accrued at four hours per pay period (eight hours per month), and a free annual parking permit.

In addition, Associated Students, Inc. offers an educational assistance program designed to provide qualified employees the opportunity for financial reimbursement for specific classes and courses. These specific programs must enhance employees’ skills in their current or future work-related areas. These specific programs must also be approved in advance and be completed at a recognized or approved institution.


Application & Nomination

Application and Nomination

Review of applications will begin May 27, 2022, and continue until the position is filled. To apply for this position please click on the Apply button, complete the brief application process, and upload your resume and position-specific cover letter. Nominations for this position may be emailed to J. Scott Derrick at Applicants needing reasonable accommodation to participate in the application process should contact Spelman Johnson at 413-529-2895 or email

 Visit the Cal State East Bay website at and the ASI website at

 As an Equal Opportunity Employer, Cal State East Bay does not discriminate on the basis of any protected categories: age, ancestry, citizenship, color, disability, gender, immigration status, marital status, national origin, race, religion, sexual orientation, or veteran’s status. The University is committed to the principles of diversity in employment and to creating a stimulating learning environment for its diverse student body.

 CSU requires faculty, staff, and students accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement.