Rolling out the Virtual Campus Red Carpet

Category: Search Process

With remote searches being essential during the COVID-19 pandemic, virtual resources provided to candidates will be important to showcasing and selling your campus and community to highly qualified candidates. Keep in mind that some candidates may not have the opportunity to visit your location or campus until this health crisis has passed.

While candidates can research and gather information on their own, a list of links to resources saves time and gives a warm welcome to those considering a leadership position with your institution. The following suggested list will help as you identify virtual resources for candidates to use as they learn about your campus, the area’s support systems, and unique appeal of your community:

  • Virtual tour of campus (check with admissions to determine if viewers have to login as potential students and how to work around that for potential candidates)
  • Videos of campus events, student testimonials, and presidential addresses
  • Athletics website
  • Virtual tour of city/town and surrounding attractions
  • Local events calendar and annual area festivals
  • K-12 school district website
  • Directory of houses of worship
  • Links to articles about the local food scene
  • Your state’s tourism website
  • Historical organization website to provide the area’s history
  • Newcomers guides to the area
  • Local/regional professional sports teams
  • Local airport website
  • Real estate contacts and websites
  • Moving companies
  • Health care and hospital directory
  • Any other websites that give great information about the city/town, region and state

Your Spelman Johnson search consultant can advise you of other ways to create this virtual guide. This virtual “red carpet” document is important to share with candidates as you enter the final critical stages of your search process.

Ellen Heffernan

President - Spelman Johnson

Ellen Heffernan graduated from Smith College with a B.A. in economics and government. She joined Spelman Johnson in 1996, after a ten-year career in higher education that included positions at Smith College and the University of Massachusetts Amherst. She is also a national speaker and writer on topics related to recruiting and professional development in higher education and serves as faculty for several national higher education association professional development programs. Ellen also currently serves on the executive board of the National Association of Executive Recruiters.