Useful Social Media Resources for Higher Education Professionals

We discover and share an incredible amount of insightful articles and resources through our professional and social media networks.  Since the use of social media is still fairly new in the higher education community – from both a professional and pedagogical standpoint – we thought we’d round up some of the most useful articles we’ve come across regarding social media for higher education professionals.  We focus on social media as it applies to higher education institutions, careers and professional development.

Basics and Guidelines

1. “Creating Your Web Presence: a Primer for Academics” by Prof. Hacker

An basic introduction to social media tools for faculty and administrators, covering Google profiles, social networks, and RSS.

2. “Student Affairs Practitioners and Twitter” by Eric Stoller

A short and sweet overview of how and why student affairs professionals should use Twitter.

3. “Online Social Networking on Campus” by Scott Jaschik

A useful Q&A about social networking on campus as a student affairs professional.

4. Social Media, Student Affairs and Influence” by Eric Stoller

Higher Ed social media expert Eric Stoller explains the top 4 tenets to building trust and gaining influence on social media.

5. “Social Media Guidelines – My Top Picks” by Eric Stoller

Looking for some basic guidelines to using social media?  Eric Stoller shares his top picks – many of which come from universities.

6. “Here, There and Everywhere” by T.J. Logan, Liz Gross, Rey Junco and Stacy Oliver

An excellent and comprehensive guide to using social media as a campus leader – from marketing and conferences, to professional development and collaborating with students.


1. “What did I do now: Email Etiquette in Higher Ed” by Rob Jenkins

Rob Jenkins shares a witty take on the basic principles of email etiquette.

2. “Social Media Policy Resource Guide for Higher Ed” by Mike Petroff

Many departments and institutions struggle with formulating an effective social media policy.  Here Mike Petrof shares some basic guidelines, plus examples from other institutions.

3. Slideshow Primer on Social Media Etiquette by Radian6

A comprehensive slideshow on minding your manners on the social web.


Social Media Strategy

1. “Integrating Social Media into a Community College Marketing Strategy” by Kyle Schwarm

Well-written article on how community colleges can (and should) start using social media for branding purposes.

2. “A Student Affairs Social Media Plan” by Ed Cabellon

A great, step-by-step post on developing a solid social media plan.

3. “How to Use Blogging as a Marketing Tool” by Russell S. Powell

A helpful beginner’s guide to starting and maintaining a professional academic blog.

Institutional Trends

1. “College Presidents and their Use of Technology” from The Digital Revolution and Higher Education report by the Pew Internet and American Life Project

This section of Pew’s comprehensive report includes results from a survey of college presidents on how and how many of them use social media.

2. “The Tech Savvy Presidency” by Lucy Apthorp Leske

An insightful article about making technology a priority as an institutional leader.

More Higher Education Social Media Resources

Student Affairs Technology Blog at Inside Higher Ed

Twitter: @ericstoller

On the Go with Ed Cabellon

Twitter: @edcabellon

The Student Affairs Collaborative

Twitter: @The_SA_Blog

Inside Higher Ed Twitter Calendar

Twitter: @edutweetups

Student Affairs Women Talk Tech

Twitter:  @SAwomenTech

Liz Gross Blog

Twitter:  @lizgross144

Joe Sabado Student Affairs Technology Leadership

Twitter: @JoeSabado

For regular higher ed #career and #leadership tips, follow us on Twitter @sjgsearch!

Heather Larabee

Search Associate - Spelman Johnson

Heather Larabee earned her BS in marketing from the University of West Florida, her MEd from the University of Florida and her doctor of education in educational leadership from the University of Southern California. Heather has most recently served as assistant dean of students and director of campus activities in the division of student affairs at the University of Southern California. Prior to this, she served as the assistant director for cultural arts and activities. Heather came to the University of Southern California from Francis Marion University where she served as the director of student life in the division of student affairs. She also held the position of program coordinator in the division of student affairs at the University of Tennessee. Heather has published several articles and has been a presenter at the National Association for Campus Activities, the National Association of Student Personnel Administrators, and the Association of College Unions International national conferences.